Banco Bradesco – most times, shortened to Bradesco – is larger than every financial institution in Brazil, quite a feat to accomplish as Brazil is only out-populated by four countries around the world. Bradesco is behind Itaú Unibanco, but only because of a merger in the late 2000s.
This prestigious nationwide bank was created in Amador Aguiar in 1943, just 26 years before its current chief executive officer first joined its staff. Luiz Carlos Trabuco was born in 1951 in Marília, just 18 years later joining Bradesco’s original Marília branch as a clerk, greeting customers, handling their money, and directing them to loan officers and other higher-ups.
However, Luiz Carlos Trabuco didn’t simply hop into his long-running career at Banco Bradesco – Mr. Trabuco earned both a bachelor’s and master’s degree by the ripe, young age of 18. Although he was born in excess of five hours’ travel by motor vehicle, young Luiz wanted to push himself by attending one of Brazil’s top postsecondary institutions in the University of Sâo Paulo, finishing his bachelor’s degree ahead of schedule.
It’s important to keep in mind that a bachelor’s degree in 1969 was worth significantly more than today’s master’s degree program, believe it or not. Despite this fact of living more than four decades ago, Luiz Carlos Trabuco next received a graduate degree in sociopsychology from the School of Sociology and Politics at Sâo Paulo. This final degree undoubtedly set Mr. Trabuco up for a solid career in financial services, in which getting along with others is arguably the most important aspect.
Luiz Carlos Trabuco has received more than a handful of accolades throughout his lengthy, constantly budding career. Although Mr. Trabuco always experienced great success in the workplace, such didn’t become public knowledge until 2006. Luiz Carlos Trabuco was named the Business Sector Leader in the Insurance and Pension division by the Gazeta Mercantile Business Leaders Forum. Mr. Trabuco did great in rallying his understory at Banco Bradesco, being named the Personalidade Empresarial de Seguros – roughly translating to the Best Personality in Business Insurance – by the ADVB, or Association of Sales and Marketing Officers of Brazil. As if 2006 wasn’t already good enough of a year, he was then named Insurance Personal of the Year.
Luiz Carlos Trabuco was most recently given the title of Entrepreneur of the Year in Finance from Isto é Dinheiro in 2015, directly resulting from his leading the charge to purchase HSBC’s entire Brazilian banking infrastructure at the astounding, albeit relatively inexpensive, price of $5.2 billion. Following the deal’s closure, Luiz Carlos Trabuco said achieving a similar level of organic growth in the capacity of what HSBC’s purchase brought to Bradesco would have required at least six long years of performing in financial services industry-leading fashion. With the famed HSBC transaction and career spanning across six different with the same employer, rising from bank teller to president without missing a single rung on the proverbial workplace ladder, Luiz Carlos Trabuco has also been named by Ultimo Segundo as one of The Sixty Most Powerful in Brazil, taking the far above-average spot of 24th.
While Mr. Trabuco obtained thousands of branches, automated teller machines, and other assets formerly belonging to HSBC Holdings, he also achieved respectable helpings of organic growth from his appointment to president in 2009 to late 2015. Bradesco started the six-year period in 2009 at 20 million individual account holders. In 2015, the second-largest financial institution in Brazil, Banco Bradesco, had worked its way up to 27 million accounts, breaking down to slightly more than 1 million per year.