Bradesco bank recently witnessed the monumental stepping down of the bank’s chairman for over 25 years. Ninety-one-year old Brandao told the press that it was time for the leadership of the bank to change hands. The successor of Brandao is Luiz Carlos Trabuco Cappi. Brandao’s philosophy related to promotions was based on internal hiring. He preferred to choose from the company’s own pool of executives, making Cappi the handpicked choice for his replacement as chairman.

The Bradesco bank began as an initiative in Marilia in the year 1943. It was one of the first banks to place it managers in a customer assistance role. The first president of the bank was Amador Aguiar, the man who developed the vision and philosophy of the bank. The bank has a long history of innovation. Bradesco bank was among the pioneers in the use of computers in the country in 1960. In 1990, the Bradesco began using fiber optics and lasers and initiated the use of Brazil’s high-speed technology for the first time. This system integrated images, data and voice into one. The bank also consolidated its social and environmental role in the 2000s. By 2010, the bank had spread its branches all over Brazil and become a well-known name in banking.

Luiz Carlos Trabuco Cappi occupied the post of chief executive officer (CEO) prior to his selection as Bradesco bank’s chairman. He took birth in Marilia in 1951. He is a post graduate in sociology and politics from the University of Sao Paulo. He began his professional journey with Bradesco bank in 1969 as just a clerk. He steadily rose in the company’s ranks through his commitment and hard work. He occupied multiple roles over the years. Prominently, he functioned as the CEO of Bradesco Seguros S.A. from 2003 till 2009. He has also served as the president of several committees. His work in the pension plan zone of the bank has also been pivotal to the bank’s success. He also took on the responsibility of shifting the bank’s primary location from Rio to Sao Paolo.


Luiz Carlos Trabuco Cappi is also a sitting member of various boards, such as the Brazilian Federation of Bank Association and the Fundo Grantidor de Creditos. He took over the significant post of CEO of the Board of Directors of Bradesco Bank in 2009. He is only the second chairman of the bank, as the successor of Brandao. Further, he is one of just four CEOs of the bank to date.

Luiz Carlos Trabuco Cappi has taken the bank to greater financial heights. The bank has shown a considerable increase in assets under his leadership. The bank’s assets have risen from 32 million dollars to a massive 78 billion in 6 years. Cappi has been a high performer as exemplified by the rise in equity returns to 29%, beginning from 22%, in the very first year of his presidential role. The bank has seen an increase in the number of account owners from 22 to 27 million since the year of Cappi’s inception as bank chairman. A similar massive increase was seen in the number of savings bank accounts. Further, Luiz Carlos Trabuco Cappi predicts the entry of almost 20 million new account owners.

As Luiz Carlos Trabuco Cappi takes up bank leadership, the question of who will replace him as CEO of the bank remains an important one. Several bank executives have been shortlisted for this post, from within the bank. Cappi mentioned that the final selection of his successor would be a reflection of the heterogenous composition of the bank.

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